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Mushroom Council's "Swap It or Top It" Summer 2014 Contest

San Jose, CA - Approximately 600 stores across the Country are competing against each other to build engaging, summer grilling themed mushroom display in the Mushroom Council’s inaugural Swap It or Top It retail display contest!
“We hope to see the Swap It or Top It Retail Display Contest continue the retail growth mushrooms have experienced in summer months the last few years” says Mushroom Council President, Bart Minor “the contest will create excitement around mushrooms within the produce department, increase consumer awareness of the blendability cooking technique, reward retailers for promoting mushrooms and lift summer mushroom sales.”
Point of Sale Kits promoting the consumer Swap It or Top It recipe contest consisting of posters, danglers, tear-off pads, stickers and channel strips were distributed to stores in May. 75% of buying decisions are made in-store. Point-of-sale materials can help break shoppers out of routine habits and inspire new purchases. The Council provided Point of Sale Kits encourage consumers to transform their summer grilling recipes by swapping, blending and topping with mushrooms.
Produce departments will blend their own creativity with the Council provided materials to build engaging, winning displays.
The retail display contest will take place from June 1st to June 30th. More than $10,000 in total prizes will be awarded to 21 winning produce departments from stores across the country.
Participating stores must keep the Swap It or Top It display up for at least one week during the June contest period and submit photos to by July 18th, 2014.
About The Mushroom Council:
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve.

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